For Immediate Release

By Delighting Consumers for the Benefit of Merchants, the SHOP•COM Marketplace Attracts More of Both

MONTEREY, CALIF., October 25, 2005 — SHOP•COM (www.SHOP•COM), the destination online marketplace where consumers conveniently shop from thousands of trusted brands using a single account, today announced that it has surpassed a key company milestone of having more than 1,000 merchants “shop-able” on the SHOP•COM site. This milestone validates that merchants are increasingly recognizing the efficiency and effectiveness of a cost-per-order (CPO) model that is unique to SHOP•COM. The 1,000 merchant milestone, while symbolically significant, is most meaningful because the millions of products these merchants offer can all be shopped and purchased through a single site by consumers using one personal, password-protected account. More merchants attract more consumers, and more consumers attract more merchants. This upward spiral “market effect” is quickly establishing SHOP•COM as the ideal marketplace that is both convenient for consumers and efficient for merchants.

SHOP•COM delights consumers for the benefit of merchants, and this focus has attracted an impressive mix of the catalog, e-tail and retail brands that consumers know and love. Among the more than 1,000 merchants now available to consumers through the SHOP•COM marketplace are: 1-800-Flowers, Ashford.com, Blair, Bombay, Coldwater Creek, eBags, Frontgate, Hammacher Schlemmer, Harry and David, OfficeMax, Omaha Steaks, Overstock.com, RedEnvelope, Sears, Sharper Image, SmartBargains, and Smith & Hawken.

“SHOP•COM's marketplace provides us with the opportunity to sell our products to new customers whom we might not ordinarily encounter. We also become the merchant-of-record with any new customer and this provides Overstock with an invaluable opportunity to build a long-term relationship with that consumer,” stated Jacob Hawkins, Vice President of Online Marketing at Overstock.com. “Lastly, SHOP•COM's merchant-friendly model makes it a breeze to work with them and their support and commitment to merchants is unparalleled.”

“If merchants were to invent an ideal marketplace, it would be SHOP•COM. Its growing marketplace exposes ShoppersChoice’s extensive product offering to millions of new consumers, which helps us to enhance our sales,” stated Michael Hackley, CEO of ShoppersChoice.com. “Further, SHOP•COM's merchant-centric approach and support is second to none.”

"SHOP•COM brings a personalized approach in how they work with us. They have proven to be highly committed to our success and that is demonstrated through the consistently great service and support we receive from them. As SHOP•COM continues to grow its marketplace, we benefit with increased exposure to new customers and increased sales," stated Dan VanWijk, Marketing Manager, Tech for Less, Inc.

“When we first looked at SHOP•COM, we did not understand the unique benefits it offered a smaller merchant like ourselves,” said Ivan Levine, President of Wizard of Math. “But since joining SHOP•COM's marketplace in May, we have doubled our profits. We attribute this to SHOP•COM's philosophy that allows us to accurately project our brand proposition and product offerings to their online shoppers. Our ability to distinguish our unique value to the consumer on SHOP•COM has made all the difference in comparison to other types of programs, which have not been as successful for us.” These merchants have chosen to partner with SHOP•COM because its CPO business model allows them to extend their brand reach and leverage an additional marketing channel that generates incremental sales. Since many shoppers search for products instead of just brands, SHOP•COM enables merchants to easily place their product offerings in front of shoppers and convert those product-based searches into brand-based purchases. Unlike other online marketplaces, SHOP•COM not only showcases a merchant's own brand during the buying process, but it also puts all new merchants through a stringent quality assurance regimen to assure that the consumer’s experience on SHOP•COM is of the highest caliber. Merchants value this added level of service because it ensures that their brand is only associated with other merchants that provide a high quality experience to shoppers.

“We’re absolutely ecstatic about surpassing this important company milestone. This achievement validates SHOP•COM's vision of building an exceptional marketplace that delights consumers for the benefit of our merchants. The growing traction of SHOP•COM within the merchant community is also truly gratifying to us because it means that the appeal of the CPO model, which we pioneered and have promoted for many years, is finally being recognized by our core customer,” stated Bruce Sellers, President of SHOP•COM.

About SHOP•COM
SHOP•COM is the destination online marketplace designed to help consumers more conveniently shop on the web. SHOP•COM organizes millions of products from more than a thousand merchants in a single location, allowing consumers to shop across them all – start to finish – with one personal password-protected account. SHOP•COM is a privately-held company headquartered in Monterey, Calif. For more information, visit the company’s website at www.SHOP•COM.