For Immediate Release

Mercent First to Achieve Full Certification to Support Merchants in SHOP•COM Marketplace

MONTEREY, Calif., April 3 , 2006 — SHOP•COM (www.SHOP•COM), the destination online marketplace where consumers enjoy one-stop shopping from thousands of trusted brands using a single account, today announced that Mercent has been certified to provide end-to-end data integration on behalf of its merchants. Mercent, provider of online marketing technology and services for retail merchants, is the first company to achieve full certification in SHOP•COM’s Data Feed Provider Program, an initiative to create industry standards for data integration and ensure better presentations of merchants’ offerings online.

“With certification from SHOP•COM, Mercent not only offers merchants access to a new large pool of customers at a brand name online retail site, but we also allow them to attract new customers with access to one-stop shopping across multiple brands using one secure account, “ said Mercent CEO Eric Best. “It’s a win-win situation and we’re pleased that we can contribute to SHOP•COM’s ongoing success.”

Mercent helps merchants optimize retailing performance by facilitating the exchange of product data between enterprise software systems and online channels. At SHOP•COM, Mercent is approved for certification of all three data feeds including retailers’ product data, order processing and order status information. Mercent can introduce any of their merchants to the SHOP•COM marketplace as well as represent any new merchants who are interested in quickly integrating their data feeds with SHOP•COM and reaching more online buyers.

“We’re thrilled to partner with Mercent – they do an impressive job helping retailers integrate and manage online merchandising, inventory and order information and they made a tremendous effort to become quickly certified with us,” said Bruce Sellers, President of SHOP•COM. “Mercent has proven particularly adept at helping merchants more easily do all the smart things necessary to gain more sales and excel in our marketplace. We’re in the business of delighting consumers for the benefit of merchants, and Mercent is completely aligned with those goals.”

At SHOP•COM, consumers can shop for more than 7 million products and order from more than 1500 merchants in a single location, managing it all with a single password-protected account. SHOP•COM provides consumers with easy access to a comprehensive selection of products, including from name brand retailers ranging from Harry and David, Brookstone and Smith & Hawken to Hammacher Schlemmer, One Hanes Place and SmartBargains.com. Because of its extensive programs to drive traffic, SHOP•COM also acts as an effective ancillary search optimizer offering its merchants a secondary and tertiary search engine optimization presence.

Mercent customers include GUESS? (NYSE: GES), Gaiam (NASDAQ: GAIA), Wet Seal (NASDAQ: WTSLA), PetSmart (NASDAQ: PETM), Proflowers (NASDAQ: PRVD), Celebrate Express (NASDAQ: BDAY), Crabtree & Evelyn, and other leading retailers.

“Retailers have been asking us where they should go to outsource their data feed management,” explained Drew Green, Vice President of Merchant Operations at SHOP•COM. “We’re thrilled that we can now recommend Mercent, a company with a great track record of addressing the range of a retailer’s online data needs – from offering product data feeds to managing all product, order processing and order status information round the clock.”

About Mercent
Founded by veterans of Amazon.com, Mercent provides online marketing technology and services to help retail merchants optimize performance across online channels. Mercent’s on-demand platform, Mercent Retail, increases revenue and gross margins by promoting the right products with the right offers in the right online channels. Mercent Retail provides a single point of integration between existing retail management systems and 21 leading online marketing channels including transactional marketplaces such as Amazon.com and SHOP•COM, shopping portals such as Shopping.com and Shopzilla, and affiliate marketing programs such as Commission Junction – making it easy for merchants to automate, measure, and optimize online product merchandising campaigns through these channels. Mercent customers include GUESS? (NYSE:GES), Lucky Brand Jeans (NYSE:LIZ), Gaiam (NASDAQ: GAIA), Wet Seal (NASDAQ:WTSLA), PetSmart (NASDAQ:PETM), Proflowers (NASDAQ: PRVD), Celebrate Express (NASDAQ:BDAY), Crabtree & Evelyn, and other leading retailers. Mercent is an Amazon.com Certified System Integrator and SHOP•COM Certified Data Feed Provider. Mercent is a venture funded company based in Seattle, WA. Visit www.mercent.com.

About SHOP•COM™
SHOP•COM is the destination online marketplace designed to help consumers more conveniently and efficiently shop on the web. SHOP•COM organizes millions of products from more than a thousand merchants in a single location, allowing consumers to shop across them all – start to finish – with one personal password-protected account. SHOP•COM is a privately-held company headquartered in Monterey, Calif. For more information, visit the company’s website at www.SHOP•COM.