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Performics Achieves SHOPCOM Certification in Data Feed Integration

MONTEREY, Calif., May 31, 2006 — SHOPCOM (www.SHOPCOM), the destination online marketplace where consumers enjoy one-stop shopping from thousands of trusted brands using a single account, today announced that Performics has been certified for product data integration in SHOPCOM’s Data Feed Provider Program, an initiative introduced earlier this year to ensure better, more complete and more accurate presentations of merchants’ offerings in the SHOPCOM marketplace.

“Retailers are constantly looking at ways to expand and optimize their presence online to gain additional exposure to customers,” said Chris Henger, Performics’ Vice President, Affiliate Marketing. “SHOPCOM not only provides access to a large new customer base, but also provides merchants with direct access to customers so they can further develop long-term customer relationships. Performics’ expertise in data feed marketing enables us to best optimize SHOPCOM for our clients.”

Performics provides online marketing services and technologies for leading multi-channel marketers including Affiliate Marketing, Search Engine Marketing, Data Feed Marketing, and Online Lead Generation programs. “As the leading provider of affiliate and search marketing services and technologies, Performics is a great addition to our certification program,” said Drew Green, Vice President of Merchant Operations at SHOPCOM. “With all our data feed partners, our goal is to present perfect content. We want to offer the most complete, relevant and freshest product information available to SHOPCOM customers so that they can enjoy an ideal online shopping experience.”

At SHOPCOM, a Nielsen top-20 multi-category e-commerce marketplace, consumers can shop for more than 7 million products from among more than 1500 merchants and manage it all using a single password-protected account. SHOPCOM provides consumers with easy access to a comprehensive selection of products from such name brand retailers as Target, Circuit City, Harry and David, Brookstone, Smith & Hawken, Hammacher Schlemmer, One Hanes Place and SmartBargains.com.

About Performics
Performics, a division of DoubleClick, is a leading provider of performance-based marketing services and technologies.

Since 1996, DoubleClick has empowered the original thinkers and leaders in the digital advertising industry to deliver on the promise of the rich possibilities of our medium. Today, the company’s DART and Performics divisions power the digital advertising marketplace. Tomorrow, it will continue to enable clients to profit from opportunities across all digital advertising channels as consumers worldwide embrace them. DoubleClick has global headquarters in New York City and maintains 21 offices around the world to serve its more than 1500 clients.

About SHOPCOM™
SHOPCOM is the destination online marketplace designed to help consumers more conveniently and efficiently shop on the web. SHOPCOM organizes millions of products from more than a thousand merchants in a single location, allowing consumers to shop across them all – start to finish – with one personal password-protected account. SHOPCOM is a privately-held company headquartered in Monterey, Calif. For more information, visit the company’s website at www.SHOPCOM.

Press Contact:
Catherine Norman
catherinen@SHOPCOM
831-647-4756

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