For Immediate Release
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SHOP•COM Names Karen Casella VP of Engineering
MONTEREY, Calif. MAY 16, 2008 — SHOP•COM , the destination comparison shopping engine that merchandises to women, today announced that Karen Casella, vice president of site development, has been given the expanded role of vice president of engineering, adding search engine development, site operations, database administration and information technology to her responsibilities. In her new role, Casella will be instrumental in supporting SHOP•COM ’s new media platform that offers merchants multiple advertising solutions including cost-per-click and cost-per-order programs. With more than 25 years of experience in engineering and software development leadership, Casella joined SHOP•COM in 2005 as vice president of site development. In her new role as the vice president of engineering, Casella will be responsible for all aspects of software development, quality assurance and worldwide site operations.
“Throughout her three years at SHOP•COM , Karen has proven her value time and time again,” says Vince Hunt, chief technology officer at SHOP•COM . “By pulling development, QA, database architecture and IT together under Karen’s guidance, we will be able to meet SHOP•COM ’s evolving business goals quickly and efficiently.”
“Karen’s experience in e-commerce, development process and web services has been a tremendous addition to the SHOP•COM team. Her career path has demonstrated a commitment to both professional growth and continued education, as evidenced by successive advancement and leadership in developing next generation technology solutions,” says Ken Goldstein, CEO and Chairman of the Board of SHOP•COM . “By taking on additional responsibilities as the vice president of engineering, Karen and her engineering team will continue to deliver world-class online shopping solutions synonymous with SHOP•COM .”
Prior to joining SHOP•COM , Casella served as director of application architecture at eBay, Inc. She also worked for eleven years at Sun Microsystems where she was instrumental in driving the company’s e-commerce solutions and evolving its web services technology solutions. A well-respected technologist, Casella has published several articles and papers in the areas of network security, web services and e-commerce technologies and is a frequent speaker at industry events. She holds a Bachelor of Science degree in Mechanical Engineering from Worcester Polytechnic Institute.
About SHOP•COM
SHOP•COM is the destination comparison shopping engine that merchandises to women and leverages the multi-merchant features of its patented OneCart® technology. Designed with the busy woman in mind, SHOP•COM offers an authoritative selection of products from well-known brand name merchants and high quality specialty retailers. Privately-held, SHOP•COM is a California-based company with offices in New York City and London. For more information, visit the company’s website at www.shop.com
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