For Immediate Release
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SHOP•COM ™ ENCOURAGES CONSUMERS TO “SAVE GREEN, LIVE GREEN”™ The emphasis is on Save, Save, Save – as in money, time and the environment. Also enter to win a house full of energy-efficient appliances worth over $10,000
MONTEREY, California, June 16, 2008 —The news is filled with stories of the declining economy and rising fuel prices, but SHOP•COM ™, the destination comparison shopping engine designed for women, has an antidote. Starting today through August 31, 2008, SHOP•COM is featuring a new site-wide campaign: “Save Green, Live Green.”™
The SHOP•COM “Save Green, Live Green” campaign will highlight everyday realistic ways consumers can help the environment while saving money at the same time. Shopping online saves time and money because consumers are not burning gas driving to and from their favorite stores. SHOP•COM is in a unique position to help consumers save even more money with its robust shopping comparison tools that help find the best prices across over 1,000 stores and millions of products encompassing all the top national brands.
“With the economy under pressure, home mortgage concerns, record gasoline prices, and even higher prices for everyday basics like food, people are more budget-conscious than ever,” said Mondy Beller, senior vice president of marketing for SHOP•COM . “Women, who make most of the purchasing decisions for the family, are looking for ways to cut back on expenses, and shopping online is the ideal way for them to find what they need. Our market research has helped us develop a site that fits the needs of today’s busy women. Our ‘Save Green, Live Green’ campaign provides our customers with many easy-to-use tools they can use to save money while doing something good for the environment.”
Starting today, when consumers visit the SHOP•COM “Save Green, Live Green” micro-site (www.shop.com/savegreen) they will enjoy a one-stop environmentally-friendly resource that includes:
•A green shop featuring Energy Star and other products to help save energy and money
•Editorial features from the writers of Better Homes & Gardens, Popgadget.com, Marie Claire, and more with expert recommendations on how to save money and live green
•A weekly featured green tip – complete with product recommendations
•Special coupons and rebates
•Fun, engaging polls that challenge a customer’s “green knowledge”
•Featured merchants and brands that share a green vision
•Web links to helpful green sites
The “Save Green, Live Green” Giveaway
Integral to the “Save Green, Live Green” campaign is the “Save Green, Live Green” Giveaway. Through August 1, 2008, visitors will also have the chance to win a full range of energy-efficient appliances for their home worth over $10,000, including a washer, dryer, dishwasher, refrigerator and stove – promoting the campaign’s philosophy of saving money by living green every day. They will also have a chance to win one of ten $100 SHOP•COM rebate coupons when they submit a tip for the best way to save green and live green.
“Even though we can’t change the state of the economy, we can do everything possible to help our shoppers save money,” continued Beller. “The ‘Save Green, Live Green’ campaign is our way of providing our shoppers with a wide range of resources necessary to make smart shopping decisions and live within their streamlined budgets.”
ABOUT SHOP•COM ™:
SHOP•COM ™ is the destination comparison shopping engine that merchandises to women and leverages the multi-merchant features of its patented OneCart® technology. Designed with the busy woman in mind, SHOP•COM ™ offers an authoritative selection of products from well-known brand name merchants and high quality specialty retailers. Privately-held, SHOP•COM ™ is a California-based company with offices in New York City and London. For more information, visit the company’s website at www.SHOP•COM
