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For Immediate Release

SHOP.COM ADDS MORE POPULAR MERCHANTS FOR BUSY WOMEN SHOPPING ONLINE
MONTEREY, CALIF., AUGUST 18, 2008 — SHOP.com (www.shop.com), the destination comparison shopping engine designed for women, today announced the addition of more than 30 new merchants, including Benefit Cosmetics and L.L. Bean, to its broad list of top-tier merchants and specialty retailers. SHOP•COM’s latest merchants join as part of the site’s flexible media model, which provides CPC(cost-per-click) or CPO (cost-per-order) programs.

Adding to SHOP•COM’s selection of hundreds of stores are electronics megastores, leading apparel retailers, outdoor and sporting goods brands, home furnishings retailers, online shoe stores, among others. Merchants joining the site’s CPO program, such as Cookie Kids, allow consumers to browse and purchase items using SHOP•COM’s proprietary universal shopping cart, OneCart®, while the CPC program enables consumers to purchase directly from hundreds of partner stores.

“SHOP•COM is excited to add these new merchants to our roster, especially as we head into the busy Q4 selling season,” said Bruce Sellers, President of SHOP.com. “These additions give SHOP•COM customers even greater convenience to do all their shopping at one stop.”

Visitors to SHOP•COM can now find products from top cosmetics and apparel retailers such as:

•Benefit Cosmetics – global beauty brand with over 1,000 counters in more than 25 countries

•Cookie Kids – world’s largest kids department store and #1 school uniform headquarters with items for children of all ages and teens

•Crutchfield – audio and video electronics for the car and home

•Dell – #1 PC provider in the United States

•L.L. Bean – a trusted source for quality apparel, reliable outdoor equipment and expert advice for more than 95 years.

Additionally, customers at SHOP•COM can now browse and purchase items from the following merchants:

•Artful Home – artist-made home décor, gifts and jewelry

•BeautySak – online retailer of beauty products

•CellPhoneShop – cell phone accessories retailer

•Contour Living – brand leader in support pillows and foam cushions

•Dbuys.com – electronics megastore

•Delight.com – home decor, fashion accessories, and unique gifts

•Destination Lighting – indoor and outdoor lighting retailer

•Dover Saddlery– quality horse supplies

•FineStationery.com – personalized stationery and invitations

•GolfEtail – discount golf equipment

•HomeAnnex – home décor and restoration hardware products

•JustMyShopping.com – online superstore for home and office furniture

•LensMart – online retailer of contact lenses

•OnlineShoes – online retailer of shoes and footwear

•Orvis – fly fishing gear and apparel

•Paul Frederick - quality men’s clothing and accessories

•Phion-Apex – health and personal care retailer

•PajamaGram – luxurious and soft pajama gifting retailer

•ShopNBC– multi-media retailer and one of the nation's leading home shopping channels

•Uncommon Goods – unique gifts with a creative twist

•Under Armor – performance apparel retailer

•Vision Direct – contact lens carrier

About SHOP•COM SHOP•COM is the destination comparison shopping engine that merchandises to women and leverages the multi-merchant features of its patented OneCart® technology. Designed with the busy woman in mind, SHOP•COM offers an authoritative selection of products from well-known brand name merchants and high quality specialty retailers. Privately-held, SHOP•COM is a California-based company with offices in New York City and London. For more information, visit the company’s website at www.SHOP.com.

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