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A New Brand of Business : Charles Coolidge Parlin Curtis Publishing Company and the Origins of Market Research
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A New Brand of Business : Charles Coolidge Parlin Curtis Publishing Company and the Origins of Market Research

(Hardcover),

by Ward, Douglas B.
(Author)

Item 9781439900154

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A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
A New Brand of Business: Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
Item 9781439900154
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A New Brand of Business
A New Brand of Business
Item 9781439900154
Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers. By maintaining contact with both busines...
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A New Brand of Business
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New Brand of Business
New Brand of Business
Item 9781439900154
by Douglas Ward - University of Chicago Press (2009) - Hardback - ISBN 1439900159 9781439900154
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Product Info
A New Brand of Business : Charles Coolidge Parlin, Curtis Publishing Company, and the Origins of Market Research
General
ISBN

9781439900154

Fiction/Non-Fiction

Non-Fiction

Publisher

Temple Univ Pr

Pages

228

List Price

$56.50

Author

Ward, Douglas B.

Publication Date

01/15/2010

Release Status

In Print

Format

Hardcover

Language

English

Measurements

Height: 8.5 Inches (US)

Width: 6 Inches (US)

Thickness: 1 Inches (US)

Unit Weight: 0.9 Pounds (US)

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