The relationship between whole grain consumption and a reduced risk of some chronic disease is prominent in the literature. Yet consumers and college students fail to meet the current recommendations. This study investigated the impact of whole grain education materials and whole grain labels placed in the UNH dining halls to improve students' knowledge and whole grain consumption. Survey responses from 504 students were analyzed for whole grain knowledge scores and consumption levels from before and after this program. While overall knowledge score and whole grain consumption did not increase due to this program, a significant positive relationship was seen between knowledge and whole grain intake. Twenty percent of the post-survey respondents did however report increasing whole grain intake due to the influence of the new point-of-choice labels. A passive nutrition education program can be influential in increasing whole grain intake in some college students, but more research is needed to determine the most effective method.