High-performing formula deeply clean ses hair and exfoliates scalp to remove dull, dead skin cells, excess oil, product build-up and other impurities. Creates a noticeably smoother, healthier-looking and -feeling scalp.Features and benefits:- With 100% naturally derived exfoliants, walnut shells and jojoba beads.- Rich, spicy and refreshing aroma with kun zea, citrus and certified-organic essential oils of spearmint, vetiver and lavender.How to use: Apply small amount of product into wet hair and scalp. Using circular motion, massage product evenly throughout entire scalp area. Rinse well. Use once a week. Style Name: Aveda Men 'pure-formance' Exfoliating Shampoo. Style Number: 631960.