| Item 9780749457570$13.52 - $29.95  up to $2.10 CashbackOnce advertising was all about being "on-message" and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers.About Face shows how 21st-century advertising can realize success by being "on-emotion" first and ... | |
Once advertising was all about being "on-message" and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers.
About Face shows how 21st-century advertising can realize success by being "on-emotion" first and foremost. Using data from eye-tracking and facial coding to analyze consumer responses, it demonstrates exactly which advertising strategies are successful and why. Moving beyond the old "P's" of product, place, and promotion, Dan Hill outlines ten rules for emotionally effective advertising, including:
· Keep it simple
· Make it relevant
· Be memorable
· Focus on faces
· Always sell hope
· Don’t lead with price
Emotions rule decision making. About Face shows that by focusing on the three new "P's" of passion, purpose, and personality, ad campaigns can become more effective and emotionally engaging, taking brands closers to the customer.
Once advertising was all about being "on-message" and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience, not the company's marketing message. About Face shows how 21st-century advertising can realize success by being "on-emotion". Using data from eyetracking and facial coding to analyse consumer responses, it demonstrates exactly which advertising strategies are successful and why. Emotions rule decision making. About Face shows you that by focusing on the three new `Ps' of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the customer.
About Face : The Secrets of Emotionally Effective Advertising General
| ISBN | 9780749457570 |
| Fiction/Non-Fiction | Non-Fiction |
| Publisher | Kogan Page Ltd |
| Pages | 196 |
| List Price | $29.95 |
| Author | Hill, Dan |
| Publication Date | 10/28/2010 |
| Release Status | In Print |
| Format | Hardcover |
| Language | English |
| Measurements | Height: 9.5 Inches (US)Width: 6.75 Inches (US)Thickness: 0.75 Inches (US)Unit Weight: 1.1 Pounds (US) |
Once advertising was all about being "on-message" and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers.
About Face shows how 21st-century advertising can realize success by being "on-emotion" first and foremost. Using data from eye-tracking and facial coding to analyze consumer responses, it demonstrates exactly which advertising strategies are successful and why. Moving beyond the old "P's" of product, place, and promotion, Dan Hill outlines ten rules for emotionally effective advertising, including:
· Keep it simple
· Make it relevant
· Be memorable
· Focus on faces
· Always sell hope
· Don’t lead with price
Emotions rule decision making. About Face shows that by focusing on the three new "P's" of passion, purpose, and personality, ad campaigns can become more effective and emotionally engaging, taking brands closers to the customer.
Once advertising was all about being "on-message" and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience, not the company's marketing message. About Face shows how 21st-century advertising can realize success by being "on-emotion". Using data from eyetracking and facial coding to analyse consumer responses, it demonstrates exactly which advertising strategies are successful and why. Emotions rule decision making. About Face shows you that by focusing on the three new `Ps' of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the customer.
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