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Always Be Testing : The Complete Guide to Google Website Optimizer (Paperback)

Always Be Testing : The Complete Guide to Google Website Optimizer (Paperback)

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Stop guessing, start testing, and enjoy greater success with your website.If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Goo...
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From Books A Million :
Always Be Testing : The Complete Guide to Google Website Optimizer (Paperback)
Always Be Testing : The Complete Guide to Google Website Optimizer
Item 9780470290637
Buy Always Be Testing by Bryan Eisenberg in Paperback for the low price of 19.79. Find this product in Computers & Internet > Web - Design, Electronic Commerce.
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Always Be Testing : The Complete Guide to Google Website Optimizer (Paperback)
Always Be Testing: The Complete Guide to Google Website Optimizer by Eisenberg, Bryan/ Quarto-Vontivadar, John/ Davis, Lisa T. [Paperback]
Item UBM9780470290637
Stop guessing, start testing, and enjoy greater success with your website. If you're looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google's free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and "New York Times" bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you: Develop a testing framework to meet your goals and objectivesImprove your website and move more of your customers to actionSelect and categorize your products and services with a customer-centric viewOptimize your landing pages and create copy that sellsChoose the best test for a given applicationReap the fullest benefits from your testing experienceIncrease conversions with over 250 testing ideasSave $25 on Google AdWords with coupon included in the book Take the guesswork out of your online marketing efforts. Let "Always Be Testing: The Complete Guide to Google Website" Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line. *Author: Eisenberg, Bryan/ Quarto-Vontivadar, John/ Davis, Lisa T. *Binding Type: Paperback *Number of Pages: 302 *Publication Date: 2008/08/01 *Language: English *Dimensions: 9.12 x 7.52 x 0.72 inches
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Product Info
Stop guessing, start testing, and enjoy greater success with your website.

If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you:

  • Develop a testing framework to meet your goals and objectives
  • Improve your website and move more of your customers to action
  • Select and categorize your products and services with a customer-centric view
  • Optimize your landing pages and create copy that sells
  • Choose the best test for a given application
  • Reap the fullest benefits from your testing experience
  • Increase conversions with over 250 testing ideas
  • Save $25 on Google AdWords with coupon included in the book

Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.
Provides information on using Google Website Optimizer to test Web sites to determine what action to take to attract more visitors.

Always Be Testing : The Complete Guide to Google Website Optimizer (Paperback)
General
ISBN

9780470290637

Fiction/Non-Fiction

Non-Fiction

Publisher

Sybex Inc

Pages

302

List Price

$29.99

Author

Davis, Lisa T.

Eisenberg, Bryan

Quarto-vontivadar, John

Publication Date

08/11/2008

Release Status

In Print

Format

Paperback

Language

English

Measurements

Height: 9 Inches (US)

Width: 7.25 Inches (US)

Thickness: 0.75 Inches (US)

Unit Weight: 1.15 Pounds (US)

Stop guessing, start testing, and enjoy greater success with your website.

If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you:

  • Develop a testing framework to meet your goals and objectives
  • Improve your website and move more of your customers to action
  • Select and categorize your products and services with a customer-centric view
  • Optimize your landing pages and create copy that sells
  • Choose the best test for a given application
  • Reap the fullest benefits from your testing experience
  • Increase conversions with over 250 testing ideas
  • Save $25 on Google AdWords with coupon included in the book

Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line.

Provides information on using Google Website Optimizer to test Web sites to determine what action to take to attract more visitors.

 
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