Amazon.Com : Get Big Fast (Paperback)
Traces the company's beginnings and entrepreneur Jeff Bezos's business practices and strategies, revealing how the e-commerce giant became a brand leader and how it is struggling with the factors affecting dot com businesses. Reprint. 15,000 first printing.
In Amazon.com Jeff Bezos built something the world had never seen. He created the most recognized brand name on the Internet, became for a time one of the richest men in the world, and was crowned "the king of cyber-commerce."
Yet for all the media exposure, the inside story of Amazon.com has never really been told. In this revealing, unauthorized account, Robert Spector, journalist and best-selling author, gives us this up-to-date, fast-paced, behind-the-scenes story of the company's creation and rise, its tumultuous present, and its uncertain future.
The inside story of Amazon.com's groundbreaking success reveals how they did it and what it means for business.
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