Maximum strength sensitivity relief. Fresh from the dentist feeling of clean. Maximum strength sensitivity protection. Long lasting protection with proper use. Low abrasion formula is gentler on enamel. Fluoride formula remineralizes, strengthens, and protects teeth against cavities. Whiter teeth with one tube! With a fresh mint taste! Arm & Hammer Sensitive helps reduce painful sensitivity of the teeth to cold, heat, acids, sweets or contact. A decrease in sensitivity should occur within the first 2 weeks of regular brushing and improve with continued use. How it works: Sensitive tooth - ouch! Desensitizing Ingredient - treats pain. Baking soda - gently cleans & whitens. Fluoride - strengthens enamel. Directions

Do not swallow. Adults and Children 12 Years and Over: Apply at least 1-inch strip of the product onto a soft bristle toothbrush. Brush teeth for at least one minute, preferably after each meal or at least twice a day (morning and evening) or as recommended by a dentist or physician. Make sure to brush all sensitive areas of the teeth. Children Under 12 Years: Consult a dentist or physician.

Warnings

When using this product do not use longer than 4 weeks unless recommended by a dentist or physician. Stop use and ask a dentist if the problem persists or worsens. Sensitive teeth may indicate a serious problem that may need prompt care by a dentist. Keep out of reach of children. If more than used for brushing is accidentally swallowed, get medical help or contact a Poison Control Center right away.

Ingredients

Active Ingredients: Potassium Nitrate (5.0%), Sodium Fluoride (0.24%). Inactive Ingredients: Sodium Bicarbonate (Baking Soda), Water, Sorbitol, Glycerin, Sodium Saccharin, Cellulose Gum, Flavor, Sodium Lauryl Sulfate, Sodium Lauroyl Sarcosinate, Titanium Dioxide.