Gentle Anti-Fade System for Long-Lasting Color Brilliance Keep you color truer longer-naturally. With just one wash instantly reveal your vibrant shine with this rich-lathering shampoo. Our exclusive Active Naturals® anti-fade system features color-fortifying lupine botanical, scientifically shown to seal the cuticle, helping to lock in color for long-lasting, healthy brilliance. * Scientifically shown to protect your hair to help extend the life of your color*. * Infuses fade resistant moisture and reduces breakage for soft, manageable hair. Developed by our expert team of scientists and a stylist, our Active Naturals® formula harnesses the power of nature and science for beautiful, long-lasting color brilliance-Guaranteed. Dermatologist Recommended for over 60 years. Directions

After using Aveeno® Living Color™ Shampoo massage into wet hair and work evenly through to ends. Rinse thoroughly.

Ingredients

Water, Cetyl Alcohol, Behenyl Alcohol, Dimethicone, Behentrimonium Chloride, Stearyl Alcohol, Hydroxyetheylcellulose, Dimethylpabamidopropyl Laurdimonium Tosylate, Phenoxyethanol, Caprylyl Glycol, Behentrimonium Methosulfate, Fragrance, Hydrolyzed Lupine Seed Extract, Amodimethicone, Polyquaternium 37, Citric Acid, Ceteryl Alcohol, Sodium Hydroxide, Propylene Glycol Dicaprylate/Dicaprate, PPG 1 Trideceth 6