Aveeno Active Naturals Color Preserving Shampoo, For Medium-Thick Hair 12 fl oz

Gentle Anti-Fade System for Long-Lasting Color Brilliance Keep you color truer longer-naturally. With just one wash instantly reveal your vibrant shine with this rich-lathering shampoo. Our exclusive Active Naturals® anti-fade system features color-fortifying lupine botanical, scientifically shown to seal the cuticle, helping to lock in color for long-lasting, healthy brilliance. * Scientifically shown to protect your hair to help extend the life of your color*. * Perfectly balanced cleanser to carefully lift away impurities and brilliantly enhance your color clarity. Developed by out expert team of scientists and a stylist, our Active Naturals® formula harnesses the power of nature and science for beautiful, long-lasting color brilliance-Guaranteed. Dermatologist Recommended for over 60 years. Directions

Apply to wet hair and lather with a gentle massaging motion. Rinse thoroughly and repeat if necessary. Follow with Aveeno® Living Color™ Conditioner for Medium-Thick Hair.

Ingredients

Water, Ammonium Lauryl Sulfate, Dimethicone, Cocamidopropyl Betaine, Sodium Cumene Sulfonate, Acrylates Copolymer, Fragrance, Pheoxyethanol, Cetyl Alcohol, Caprylyl Glycol, Citric Acid, Sodium Hydroxide, Glycol Distearate, Hydrolyzed Lupine Seed Extract, Guar Hydroxypropyltrimonium Chloride, Polyquaternium 10, Methylisothiazolinone, Mica, Titanium Dioxide