What it is:Imagine a lipstick so decadent, so luxurious, it can only be 100% pure bareMinerals, a healthy infusion of the freshest, purest minerals on the earthWhat it is formulated to do:This nourishing blend of exotic oils, natural waxes, and plant extracts create the perfect moisturizing formula. Each lipstick contains no artificial dyes and use only minerals from the earth as colorants. Best of all, there are no chemical preservatives, which can irritate lips and dry them out. The smooth, moisturizing formula has superior color payoff, glides easily onto lips, and is long wearing. Plus it is lightly scented with natural, calming lavender oil. Lips will stay perfectly hydrated and soft throughout the day. Think of it as healthy nutrition for your lips.What it is formulated WITHOUT:- Parabens- Sulfates- Synthetic Fragrances- Synthetic Dyes- Petro-Chemicals- PhthalatesWhat else you need to know:The 100% Natural bareMinerals Lipcolor in Rose Crepe is the winning shade name in the customer vote on Sephora.com