Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces
-The most important decision: positioning and strategy
-The fifteen magic rules for better brochures
-The layman's guide to better layouts
-Ten ways to save money on production
-Hotel brochures-fifteen secrets that fill rooms
-How to attract more tourists
-Promoting theme parks and attractions
-What works best in college literature
-Brochures to gain members, to advocate, to persuade, to sell
-How to do more effective fund-raising literature
-Catalogs that sell more-and cost less
-How to make mailings more profitable
Explains how to produce effective and economical promotional literature with suggestions on layout, production, and strategy
Better Brochures, Catalogs, and Mailing Pieces General
| ISBN | 9780312077310 |
| Fiction/Non-Fiction | Non-Fiction |
| Publisher | St Martins Pr |
| List Price | $8.95 |
| Author | Maas, Jane |
| Publication Date | 08/01/1984 |
| Release Status | Out of Stock Indefinitely |
| Format | Paperback |
| Language | English |
| Measurements | Height: 8.5 Inches (US)Width: 5.75 Inches (US)Thickness: 0.5 Inches (US)Unit Weight: 0.35 Pounds (US) |
Everything you need to know to create Better Brochures, Catalogs and Mailing Pieces
-The most important decision: positioning and strategy
-The fifteen magic rules for better brochures
-The layman's guide to better layouts
-Ten ways to save money on production
-Hotel brochures-fifteen secrets that fill rooms
-How to attract more tourists
-Promoting theme parks and attractions
-What works best in college literature
-Brochures to gain members, to advocate, to persuade, to sell
-How to do more effective fund-raising literature
-Catalogs that sell more-and cost less
-How to make mailings more profitable
Explains how to produce effective and economical promotional literature with suggestions on layout, production, and strategy
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