Business on a Shoestring -- Making an Impact Online
Doing business online is essential these days. Even if you only have a small budget, it is possible to create an Internet presence that will compete effectively with larger competitors. Once your strategy is in place, a good, simple website, strong marketing plan, and simple but effective back end systems are all you need.
In this book, Antoin O. Lachtnain explains how you can apply the same basic techniques as existing Internet businesses, large and small, to increase your sales and cut your costs. Topics include: working out the right strategy for your business; setting up the basics, your domain name, e-mail address and website; creating easy to use payment systems - on a budget; marketing your website through search engines, directories, blogs and word-of-mouth; opening new sales and marketing channels through affiliate marketing and auction sites; and building a rapport with your online customers and partners.
The Business on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information. Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organisations: if your site is well laid out and your content compelling, you can! This book shows the way, covering topics such as: Choosing the right domain name; Smartening up a basic website; Driving traffic to your website; Analysing web traffic; Affiliate marketing; Search engine listings/optimisation; Taking advantage of free (and safe!) software and training; Relationship networking; Tapping into new or growing trends: Web alerts, RSS, Voice over Internet Protocols, instant messaging, espotting
Having an online presence is essential for most businesses these days. Don't think that a small budget means that you can't compete with larger organizations; if your site is laid out well and your content is compelling, you can! This book offers advice on: choosing the right domain name, smartening up a basic website, search engine listings and optimization, instant messaging, and e-spotting.
General
| ISBN |
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9780713675450
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| Fiction/Non-Fiction |
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Non-Fiction
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| Publisher |
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A & C Black
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| Pages |
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204
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| List Price |
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$12.95
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| Author |
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O Lachtnain, Antoin
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| Publication Date |
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01/16/2008
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| Release Status |
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In Print
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| Format |
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Paperback
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| Language |
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English
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| Measurements |
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Height: 6.75 Inches (US)
Width: 4.75 Inches (US)
Thickness: 0.75 Inches (US)
Unit Weight: 0.4 Pounds (US)
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| Series |
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Business on a Shoestring
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 Product Reviews
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Your shop consultant is JIM 'BEAR' L HUDDLESTON
