Created through a "student-tested, faculty-approved" review process with more than 250 learners and instructors, CB4 offers a visually appealing, succinct printed approach with tear-out review cards and online CourseMate study tools and interactive eBook. The CB4 book and learning resources are all offered at a value-based price with a unique approach that's proven to increase retention and strengthen learning outcomes. CB4 streamlines an engaging introduction to the core concepts and applications of contemporary consumer behavior as it is practiced today with the latest consumer behavior statistics, examples and trends. This magazine-style book emphasizes how the recent recession, green marketing, and natural disasters all impact contemporary consumer behavior. CB4's captivating approach promises to bring the most recent consumer behavior information to life in a presentation focused on the needs of today's learner.

General

ISBN		9781111821777
Fiction/Non-Fiction		Non-Fiction
Publisher		South-Western Pub
Pages		372
List Price		$69.95
Author		Babin, Barry J. Harris, Eric G.
Publication Date		02/07/2012
Release Status		In Print
Format		Mixed media product
Language		English
Measurements		Height: 10.5 Inches (US) Width: 8.25 Inches (US) Thickness: 0.75 Inches (US) Unit Weight: 2.05 Pounds (US)
Edition		Student Edition