A: It gives you ultimate natural-looking color by layering rich tones and contouring highlights in one simple step. It promises 100% gray coverage. And we've included our exclusive Color Seal Conditioning Gloss to help seal in beautiful, natural-looking color and add intense shine. A: Our exclusive Color Blend Technology gives you a pigment-rich base layered with contouring highlights. Addition ally, the formula, with our exclusive Triple Shine Hydrience Conditioning Complex, delivers up to 33% more shine.* This shade layers warm, golden tones and enhances natural highlights in dark hair. For optimal results select 1 shade lighter than your normal shade. On gray hair, color gives a medium golden brown result. On natural red hair, color gives a medium golden brown result with red tones. Contains: Color Blend Formula Color Blend Activator Color Seal Conditioning Gloss Made in Mexico Beauty , Hair Care , Hair Color , Clairol Hair Color : Clairol Nice 'N Easy Permanent Hair Color.