Corporate Reputation and the News Media : Agenda-Setting Within Business News Coverage in Developed Emerging and Frontier Markets

"This book is a major, multinational expansion of agenda-setting theory and research into a new domain of the business and corporate world. Editor Craig Carroll has assembled a truly impressive collection of authors and chapters from more that two dozen countries in North and South America, Europe, Africa, Asia, and the Middle East. For scholars interested in this domain of agenda-setting, this is the most comprehensive book yet."---David Weaver, Indiana University, Bloomington

This volume examines agenda-setting theory as it applies to the news media's influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing coverage of more than 25 countries, contributors write about their local media and business communities, representing developed, emerging, and frontier marke---including Argentina, Brazil, Chile, China, Germany, Greece, Japan, Nigeria, Spain, and Turkey, among others. The chapters present primary and secondary research on various geo-political issues, the nature of the news media, the practice of public relations, and the role of public relations agencies in each of the various countries.

Contributors contextualize their findings in light of the geopolitical environment of their home countries, the nature of their media systems, and the relationship between business and the news media within their countries' borders.

Incorporating scholarship from a broad range of disciplines, including advertising, strategic management, business, political communication, and sociology, this volume has much to offer scholars and students examining business and the news media.