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Cotton's Renaissance : A Study in Market Innovation

Cotton's Renaissance : A Study in Market Innovation

(Paperback),

by Jacobson, Timothy Curtis
(Author)

Smith, George David
, (Author)

Item 9780521298957

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Cotton's Renaissance
Cotton's Renaissance
Item 9780521298957
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Cotton's Renaissance: A Study in Market Innovation
Cotton's Renaissance: A Study in Market Innovation
Item 9780521298957
Cotton's Renaissance is the story of one of the more remarkable feats in the annals of enterprise. At its center, the book shows how U.S. cotton growers lost half their market share in the 1960s and 1970s and then won it back through highly innovative marketing and organization. To place this unprecedented achievement in perspective, the ...
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Product Info
Cotton's Renaissance : A Study in Market Innovation
General
ISBN

9780521298957

Fiction/Non-Fiction

Non-Fiction

Publisher

Cambridge Univ Pr

Pages

346

List Price

$35.99

Author

Jacobson, Timothy Curtis

Smith, George David

Publication Date

06/30/2011

Release Status

In Print

Format

Paperback

Language

English

Measurements

Height: 8.75 Inches (US)

Width: 6 Inches (US)

Thickness: 1 Inches (US)

Unit Weight: 1.25 Pounds (US)

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