| Item 9781848551725$110.00 - $110.35 Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.
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Interfirm Networks : Theory, Methods, and Practice Creating Customer Value Through Strategic Marketi... Perspectives on Cross-Cultural, Ethnographic, Bra... Advances theory and offers tools for measuring value dimensions and strength. This work focuses on advancing value theory, research and strategy in business-to-business contexts. It is suitable for improving thinking, decisions, and actions relating to the creation, marketing, and purchasing of superior value in products and services.
Creating and Managing Superior Customer Value General
| ISBN | 9781848551725 |
| Fiction/Non-Fiction | Non-Fiction |
| Publisher | Jai |
| Pages | 477 |
| List Price | $114.95 |
| Publication Date | 11/30/2008 |
| Release Status | In Print |
| Format | Hardcover |
| Language | English |
| Measurements | Height: 9 Inches (US)Width: 6 Inches (US)Thickness: 1.5 Inches (US)Unit Weight: 1.86 Pounds (US) |
| Series | Advances in Business Marketing and Purchasing |
| Editor | Gibbert, MichaelGolfetto, FrancescaWoodside, Arch G. |
Kundenwertorientiertes Marketing : Value for the ... Creating Relational Customer Orientation : Analyz... Relationship Marketing : Gaining Competitive Adva... Crm in Action : Maximizing Value Through Market S... The Global Lean Supply Chain : Creating End-to-en... Managing Risk and Creating Value With Microfinance Insightful Selling : Learn the Sales Formula to D...  Product Reviews
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