Blu verite technology. Instantly whiter teeth after one brushing. Luster now! Safe for daily use. possible to get an instantly whiter smile after only one brushing. toothpaste with Blu verite a unique formulation that creates a blue foam and delivers the optical effect of whiter teeth after only one brushing, providing safe and instant whitening results that last for hours. Developed by dentists, the revolutionary ingredient clings to teeth and counter acts yellow ness in the teeth. Will also remove surface stains with daily use. Gentle on teeth and safe for dental restorations, use whenever your smile needs a boost!