Created by the continuous feedback of a "student-tested, faculty-approved" process, MM, 3E delivers a visually appealing, succinct print approach with tear-out reference cards for students and instructors, and online CourseMate study tools and interactive eBook. The MM, 3E book and learning resources are all offered at a value-based price with a unique approach that's proven to increase retention and strengthen learning outcomes. MM, 3E provides a concise presentation of the core concepts and applications of contemporary marketing management with new coverage of the importance of social media as well as the impact of consumer behavior on successful marketing management.

General

ISBN		9781133190608
Fiction/Non-Fiction		Non-Fiction
Publisher		South-Western Pub
List Price		$79.95
Author		Iacobucci, Dawn
Publication Date		02/24/2012
Release Status		Forthcoming
Format		Mixed media product
Language		English
Edition Number		3