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Marketing Management with Update

Marketing Management with Update

Item  9780077563585
Price  $118.30
$2.37 Cashback
This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic for...
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Marketing Management with Update

This is a textbook that instructors can connect with and students can learn from, in that it pulls them into the world of marketing through real-world applications. This textbook stays current by covering the hottest topics in this course area, such as Customer Relationship Management and Metrics, in a user-friendly, non-encyclopedic format.

General

ISBN 9780077563585
Fiction/Non-Fiction Non-Fiction
Publisher Irwin Professional Pub
List Price $218.70
Author Johnston, Mark
Marshall, Greg
Publication Date 07/29/2011
Release Status In Print
Format Mixed media product
Language English
Measurements Height: 11.2 Inches (US)
Width: 8.7 Inches (US)
Thickness: 1.2 Inches (US)
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