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Marketing and PR

Marketing and PR

Item  773605
Price  $14.00
$0.98 Cashback
The &on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further informatio...
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Marketing and PR

The &on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.

Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, chapters include:

  • Promote or die!
  • Knowing your market
  • Creating a marketing plan
  • Watching your spending
  • Investigating niche marketing
  • Writing great marketing copy
  • Getting your press releases noticed
  • Investigating piggyback marketing deals
  • Getting the best from permission-based e-mail marketing

 

General

ISBN 9781408139882
Fiction/Non-Fiction Non-Fiction
Publisher A & C Black
Pages 205
List Price $14.95
Author Holden, Phil
Wilde, Nick
Publication Date 12/15/2011
Release Status In Print
Format Paperback
Language English
Measurements Height: 7.5 Inches (US)
Width: 5 Inches (US)
Thickness: 1 Inches (US)
Unit Weight: 0.42 Pounds (US)
Edition Revised
Series Business on a Shoestring
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