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Marketing of Agricultural Products

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Marketing of Agricultural Products has provided a readable, comprehensive and balanced treatment of food marketing systems since its introduction. It covers all phases of food marketing, from farmers and farm supply industries to food distribution and ...

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Marketing of Agricultural Products
Marketing of Agricultural Products
Item 287161M
by Richard L. Kohls and Joseph N. Uhl - Pearson (1998) - Hardback - ISBN 0132312751 9780132312752
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Marketing of Agricultural Products
Marketing of Agricultural Products
Item 9780132312752N
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Product Info
Marketing of Agricultural Products has provided a readable, comprehensive and balanced treatment of food marketing systems since its introduction. It covers all phases of food marketing, from farmers and farm supply industries to food distribution and consumer interests. Emphasizing marketing as a productive, value-adding process, this book is written for the reader with little or no experience in economics. The text develops and applies analytical tools for decision-making and problem-solving while integrating various approaches to food marketing systems.
New to the eighth edition is a discussion of co-ops as well as a discussion of global food markets and expanded coverage of issues pertaining to transportation, cattle, corn and soybean.
Discusses food marketing systems, covering the phases of food marketing from farmers and farm supply industries to food distribution and consumer interests. Emphasizes marketing as a productive, value- adding process for readers with little or no experience in economics. The text also develops and applies analytical tools for decision making and problem solving while integrating various approaches to food marketing systems. Also discusses co-ops, global food markets, risk management in agriculture, agricultural business management careers, and the growing concern of food quality. Annotation c. by Book News, Inc., Portland, Or.
Marketing of Agricultural Products
General
ISBN

9780132312752

Fiction/Non-Fiction

Non-Fiction

Publisher

Pearson College Div

Pages

560

List Price

$105.00

Author

Kohls, Richard L.

Uhl, Joseph N.

Publication Date

05/01/1997

Release Status

In Print

Format

Hardcover

Language

English

Measurements

Height: 10.25 Inches (US)

Width: 8.25 Inches (US)

Thickness: 1 Inches (US)

Unit Weight: 2.65 Pounds (US)

Edition Number

8

Marketing of Agricultural Products has provided a readable, comprehensive and balanced treatment of food marketing systems since its introduction. It covers all phases of food marketing, from farmers and farm supply industries to food distribution and consumer interests. Emphasizing marketing as a productive, value-adding process, this book is written for the reader with little or no experience in economics. The text develops and applies analytical tools for decision-making and problem-solving while integrating various approaches to food marketing systems.
New to the eighth edition is a discussion of co-ops as well as a discussion of global food markets and expanded coverage of issues pertaining to transportation, cattle, corn and soybean.

Discusses food marketing systems, covering the phases of food marketing from farmers and farm supply industries to food distribution and consumer interests. Emphasizes marketing as a productive, value- adding process for readers with little or no experience in economics. The text also develops and applies analytical tools for decision making and problem solving while integrating various approaches to food marketing systems. Also discusses co-ops, global food markets, risk management in agriculture, agricultural business management careers, and the growing concern of food quality. Annotation c. by Book News, Inc., Portland, Or.

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