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Monitoring the News : The Brilliant Launch and Sudden Collapse of the Monitor Channel

Monitoring the News : The Brilliant Launch and Sudden Collapse of the Monitor Channel

Item  9780765603166N
Price  $38.95
$0.78 Cashback
In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition The Christian Science Monitor beyond the failing newspaper into radio, the Internet, multimedia publishing, and - the highest-ticket item of all - The Monitor Channel, a...
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Monitoring the News : The Brilliant Launch and Sudden Collapse of the Monitor Channel

In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition The Christian Science Monitor beyond the failing newspaper into radio, the Internet, multimedia publishing, and - the highest-ticket item of all - The Monitor Channel, a CNN-style, 24-hour news and public affairs channel.

General

ISBN 9780765603166
Fiction/Non-Fiction Non-Fiction
Publisher M E Sharpe Inc
List Price $39.95
Author Bridge, Susan
Publication Date 12/01/1999
Release Status In Print
Format Paperback
Language English
Measurements Height: 9 Inches (US)
Width: 6.25 Inches (US)
Thickness: 0.75 Inches (US)
Unit Weight: 0.9 Pounds (US)
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