Monitoring the News : The Brilliant Launch and Sudden Collapse of the Monitor Channel

The story of the bitter struggle when an entrepreneurial leadership tried and failed to diversify and reposition The Christian Science Monitor beyond the faltering newspaper into radio, the Internet, multimedia publishing, and The Monitor Channel broadcasting 24-hour news and public affairs television. Uses the story to raise fundamental questions about how and whether the news industry as now constituted can serve the public's need. Annotation c. by Book News, Inc., Portland, Or.

In her colorful insider's account, Susan Bridge analyzes the bitter struggle that ensued when a sophisticated entrepreneurial leadership tried to diversify and reposition The Christian Science Monitor beyond the failing newspaper into radio, the Internet, multimedia publishing, and - the highest-ticket item of all - The Monitor Channel, a CNN-style, 24-hour news and public affairs channel.

General

ISBN		9780765603159
Fiction/Non-Fiction		Non-Fiction
Publisher		M E Sharpe Inc
Pages		240
List Price		$52.95
Author		Bridge, Susan
Publication Date		05/01/1998
Release Status		In Print
Format		Hardcover
Language		English
Measurements		Height: 9.5 Inches (US) Width: 6.5 Inches (US) Thickness: 1 Inches (US) Unit Weight: 1.3 Pounds (US)