"A part of the NHL's ""Biggest Assist Happens Off The Ice"" campaign, Hockey Fights Cancer is a joint initiative founded in December 1998 by the National Hockey League and the National Hockey League Players' Association to raise money and awareness for hockey's most important fight. Ladies, join your Kings and help battle cancer in this Hockey Fights Cancer Slouch adjustable hat from New Era. With an embroidered team logo on the crown and a Hockey Fights Cancer logo on the right side, this hat brings together your team spirit and passion to help put an end to cancer once and for all!"