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Place Branding : Glocal Virtual and Physical Identities Constructed Imagined and Experienced
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Place Branding : Glocal Virtual and Physical Identities Constructed Imagined and Experienced

(Hardcover),

by Go, Frank
(Author)

Govers, Robert
, (Author)

Item 9780230230736

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The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.


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Place Branding
Place Branding
Item 9780230230736
ISBN-10: 0230230733 ISBN-13: 9780230230736. Edition: .
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Place Branding
Place Branding
Item 9780230230736
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
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Place Branding
Place Branding
Item 9780230230736
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.
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Place Branding : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
Place Branding : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
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Place Branding
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Item 9780230230736
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Product Info
The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academic format but is at the same time useful for practice.

Place Branding : Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced
General
ISBN

9780230230736

Fiction/Non-Fiction

Non-Fiction

Publisher

Palgrave Macmillan

Pages

324

List Price

$44.00

Author

Go, Frank

Govers, Robert

Publication Date

08/15/2009

Release Status

In Print

Format

Hardcover

Language

English

Measurements

Height: 9.5 Inches (US)

Width: 6.5 Inches (US)

Thickness: 1 Inches (US)

Unit Weight: 1.45 Pounds (US)

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