| Item 9780078028847$111.69 - $173.75 Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, r... | |
Ramifications : A Social Work Exploration of Ther... Sports : A Short Introduction Invitation to a Royal Weddiing : Edward and Sophi... Humanity Comes of Age : The New Context for Minis... Preface to Marketing Management, 13e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The thirteenth edition serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.
A Preface to Marketing Management General
| ISBN | 9780078028847 |
| Fiction/Non-Fiction | Non-Fiction |
| Publisher | Irwin Professional Pub |
| Pages | 268 |
| List Price | $139.20 |
| Author | Donnelly, James H., Jr.Peter, J. Paul |
| Publication Date | 01/11/2012 |
| Release Status | In Print |
| Format | Paperback |
| Language | English |
| Measurements | Height: 10.25 Inches (US)Width: 8 Inches (US)Thickness: 0.5 Inches (US)Unit Weight: 1.15 Pounds (US) |
| Edition Number | 13 |
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