High Quality Content by WIKIPEDIA articles! The Professional Rodeo Cowboys Association (PRCA) is an organization whose members compete in rodeos throughout North America, primarily in the United States. The PRCA sanctions rodeo venues and events through the PRCA Circuit System. Its championship event is the Wrangler National Finals Rodeo. The PRCA is headquartered in Colorado Springs, CO. The organization was created in 1936 when a group of cowboys walked out of a rodeo at Boston Garden to protest the actions of rodeo promoter W.T. Johnson, who refused to add the cowboys' entry fees to the rodeo's total purse. Johnson finally gave in to the cowboys' demands, and the successful "strike" led to the formation of the Cowboys' Turtle Association. That name was chosen because, while they were slow to organize, when required they were unafraid to stick out their necks to get what they wanted, like turtles might do. Among the organizers was a woman, a four-time national bronc champion, Alice Greenough Orr.