PureH2O™ Shower Filter

PureH2O™ Shower Filter

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Product Information

  • Reduces chlorine, balances your water's pH level and filters out harmful volatile organic compounds (VOCs)
  • Provides clean, refreshing shower water by filtering the water before it reach your body
  • Filter installs in seconds and provides clean, filtered water for showering
  • Lasts up to six months
  • Promotes healthy skin and hair
  • Works great with the PureH20 Shower Wand Attachment (sold separately – Code: 14037)

Product Information

PureH2O™ Shower Filter

The PureH2O Shower Filter comes complete with a two-stage filter cartridge that lasts six months or 10,000 gallons of filtered water. The PureH2O Shower Filter is an advanced filtering system that reduces chlorine and other chemicals for a healthier and more enjoyable shower experience. The high-capacity filter is easy to install and makes an attractive addition to any shower. Can be used with the hand-held PureH20 Shower Wand Attachment, available separately (Code: 14037). The Shower Filter uses a two-stage filtering process. Stage 1 filtration reduces chlorine from your shower water and balances its pH level with a natural copper/zinc mineral media called KDF-55D. The Stage 2 filtration reduces harmful volatile organic compounds (VOCs) that ordinarily vaporize while you are showering and are unhealthy to inhale. Using a carbonized coconut shell media, the second stage reduces most synthetic chemicals and VOCs.

With the realization that chemicals can enter our body through skin absorption and inhalation of steam while showering than from drinking water, the benefits of shower filtration have become obvious. A warm shower opens the pores of the skin and allows a high rate of absorption of chlorine and other chemicals. Inhalation of chlorine and chemical vapors may irritate the lungs and then enter the bloodstream. They can have magnified adverse effects when compared to ingested chemicals, which are partially filtered out by the liver and kidneys. 

Aside from the health benefits of showering in filtered water, the cosmetic benefits are even more noticeable. Anyone who has ever gone swimming in a chlorinated pool can relate to the harsh drying effect that chlorine has on your skin and hair. A significant reduction of chlorine and other chemicals found in tap water will help your skin and hair retain moisture more effectively for a younger, healthier look and feel. PureH2O because it’s your body!

Shower filters are a smart and important choice for reducing the amount of chlorine and vaporized chemical contamination you body and lungs are exposed to from the water you bathe in. There are several factors to consider when choosing a shower filter ? percent of chlorine reduced, filter media, and impact on water pressure and upflow design.

The amount of chlorine that is reduced by the shower filter is extremely important. Chlorine can dry the skin and hair and irritate the eyes and breathing. It is good to choose a filter that removes at least 90% or more of the chlorine in water. It is also important to look for a filter that uses more than one type of media for filtration.

The impact of the filter on the water pressure is also important. The EPA prescribes the maximum allowable flow rate for shower heads to be 2.5 gallons per minute. Look for a filter that operates at that flow rate or lower. If the filter has an upflow design is important to consider. A shower filter with an upflow design will reduce channeling and clogging by forcing water up through the media as opposed to down through the media where media can collect or clog the bottom of the filter.

The PureH2O Shower Filter reduces 91% of chlorine and has a 10,000 gallon capacity. The filter uses both carbon and KDF media to remove contaminates. The PureH2O Shower Filter uses the upflow design to help prevent clogging and has a flow rate of 2.5 gallons per minute.

SHOP.COM Reviews

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by IoanaS

Shop Consultant


We bought this filter 3 week ago and installed as soon as we received it. It makes a big difference when taking showers, no chlorine absorbed by our skin. You can feel your pores "breathing" , noticed improvement in skin structure immediately !!!!! We just love this filter , good also for kids. We know that skin is the biggest organ on the body and chlorine from the water is being absorbed in a fraction of a second by our skin and cause in time arteries problem and other health challenges. According to the manufacturer, the filter removes chlorine and also leaves minerals in the water :-). Would definitely recommend it to our friends. Oooops , forgot to mention : 6 months to remove the filter. Very affordable , but most important : VERY EFFICIENT AND HEALTHY !! B Thank you , thank you , thank you Market America for this amazing product!!!!

by OmarQ

Shop Consultant


I installed this shower a few weeks ago. I wanted to see how well this product stood to the reviews & its service. Once again, this MA product is great! I can already smell a difference in the water blasting out. The pressure is good & relaxing. Installation is easy & clear w/ clear instructions. I have noticed my hair lively, skin doesn't irritate & the filter loks great. I got the shower wand as well so it complements it. Well worth it rather than buying cheap filters that do nothing.

by GeromeF

Shop Consultant


I love it. I really enjoyed that I felt the differences instantly. My Girlfriend said she also felt the differences specially when washing her hair. The only thing I would said I would like if I had other choices in terms of color such as chrome.

by ConnieC

Shop Consultant


My son and I have very sensitive & dry skin all the time, after I tried the shower filter my skin is SO much better, no more dry itchy skin or rashes. This Filter is so easy to use and I will not shower without it!

by TimB

Shop Consultant


This filter is great because we could feel the difference instantly. My wife was complaining about her hair feeling really heavy before and she couldn't style it like she wanted. The 1st day we used it, her hair was lighter and way easier to manage. It just feels nice taking a shower in pure water without all the chemicals.



Do I have to pay for a plumber to install the PureH2O Shower Filter?
The PureH2O Shower Filters are very easy to install, and you can do it yourself in minutes. No plumber is necessary. If you have any questions or need assistance, please contact Product Information at 336-389-6987.

What is the flow rate of the PureH2O Shower Filter?
The optimum flow rate for the filter and shower head is 2.5 gallons per minute.

Can I use my own shower head or hand-held wand with the PureH2O Shower Filter?
Yes, but it is not recommended. You can use your own shower head if you do not like the provided PureH2O shower head as long as the shower head connection has the same 1/2 inch connection as standard shower heads. Just note that if your shower head processes more than a 2 1/2 gallon flow rate per minute, the quality of filtration may degrade slightly. Increasing the flow rate by changing the shower head reduces contact time with the media and will reduce the filtration quality as well. If you decrease the flow rate of the system by using a different shower head, or use a shower head with a shut-off switch, you may cause damage to the system.

Can I use the shower system for drinking water?
Drinking some of the water during your shower isn’t dangerous. However, Market America does not recommend that you use the shower system as a primary drinking water source, since it is not designed as a drinking system and has only been tested and certified under shower conditions and regulations.

Can I hook the shower system up under a constant pressure application?
No, the shower system is designed to allow the water to consistently pass through the system as it filters. If the system is under constant pressure and unable to release the pressure introduced into the system during filtration, damage can occur to the unit.

How do I know if the PureH2O Shower Filter will fit the shower pipe coming out of my wall?
Most shower connections are 1/2 inch, which means that the PureH2O Shower Filter will fit the shower pipe in most homes.

How do I know how many showers it takes to use 10,000 gallons?
10,000 gallons at 2 1/2 gallons per minute = 4,000 minutes of showering
- You can take 400, 10-minute showers
- You can take 267, 15-minute showers




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