New! 98% Natural Gently soothes baby s bottom. Protects baby s delicate skin. Pediatrician tested - hypoallergenic Naturally preserved No parabens, phthalates or sulfates Moisturize and soothe your baby s skin with a vitamin enriched formula that is clinically proven to be non-irritating, even on sensitive skin. Use every day to help keep your baby s delicate skin healthy and comfortable. Discover the power of pure. Our formulas are never tested on animals, and do not contain any animal ingredients.