Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. High Quality Content by WIKIPEDIA articles! RKO General was the main holding company through 1991 for the noncore businesses of the General Tire and Rubber Company and, after General Tire's reorganization in the 1980s, GenCorp. The business was based around the consolidation of its parent company's broadcasting interests, dating to 1943, and the RKO Pictures movie studio General Tire purchased in 1955. The holding company acquired the name of RKO General in 1959 after General Tire dissolved the film studio.