The realistic detail of Full HD images invites you to enjoy a viewing experience that redefines reality. It experience sharp picture quality, even when you are watching fast-moving images like sports or action movies. Clear motion rate was developed to accurately measure how well an LCD or LED TV can depict fast-moving images. Previously, motion-clarity was calculated by the frame refresh rate alone. But CMR offers a more complete measure by calculating 3 factors: frame refresh rate, image processor speed and backlight technology. A CMR of 240 takes motion-clarity to the next level. LED TVs with this CMR can display action-packed movement with even sharper detail and deeper levels of contrast while eliminating image distortion.