Selling Online 2.0 : Migrating from eBay to Amazon, craigslist, and Your Own E-Commerce Website
Provides information on successful fixed-price sales using Amazon, Craigslist, and other online marketplaces.
REMEMBER WHEN eBay USED TO BE A GREAT PLACE FOR SMALL SELLERS TO BECOME BIG SELLERS?
Unfortunately, recent changes at eBay have made online auctions less reliable and profitable. So where can you sell when you cant sell on eBay? Online auctions are the past; fixed-price selling is the future. Its time to move beyond eBay and first-generation online selling and start Selling Online 2.0. Second generation online selling means migrating from eBay to other online marketplaces, including craigslist, Amazon, and your own e-commerce website. Youll need to make some new plans, learn some new skills, and change some of the things you do--but youll find that theres more money to be made on your own than relying on traditional eBay online auction sales.
- Put together a plan to maintain your sales level and profitability--to counteract eBays changes
- Discover how to shift from auction sales to fixed-priced listings on the eBay marketplace
- Find out if running an eBay Store or selling on Half.com makes sense for your business
- Learn out how to sell locally on craigslist and other online classifieds sites
- Discover how to sell fixed-price merchandise on the Amazon marketplace
- Find out how to launch your own e-commerce website--and promote your online store
- Learn how to sell products across multiple channels--and manage multichannel conflicts
Whats in This Book 2
Who Can Use This Book 3
How to Use This Book 3
Theres More Online... 4
Making the Move 4
I BEYOND ONLINE AUCTIONS: CREATING A SUCCESSFUL ONLINE BUSINESS5
1 The Problem with Online Auctions7
What eBay Used to Be Like... 7
Why Is eBay Abandoning Smaller Sellers? 10
Changes Are Afoot--and You Probably Wont Like Them 12
Emphasizing Fixed-Price Sales over Auction Sales 12
Changes to the Fee Structure 12
Changes to the Payment System 14
Changes to the Feedback System 15
Changes to Search Results 15
eBays Deal with Buy.com 16
How Do eBays Changes Affect You? 16
2 Planning for Selling Success19
Planning for Life Beyond eBay Auctions 19
Asking--and Answering--Key Questions 20
What Type of Merchandise Do You Want to Sell? 20
How Much Money Do You Want to Make? 21
How Do You Intend to Manage Your Business? 23
Where Do You Want to Sell? 25
Conceiving a Business Plan 26
Understanding the Components of a Useful Business Plan 28
Organization and Operations 31
Strengths and Weaknesses 31
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