Smart Pricing : How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability (Hardcover)

Smart Pricing : How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability (Hardcover)
$26.98 - $34.54

up to $1.73 Cashback

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets ...
See details

Buying options

  • Best Value

    Smart Pricing : How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability (Hardcover)

    Books A Million

    Smart Pricing : How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

    $26.98

    $0.81 Cashback

    +Description

    Buy Smart Pricing by Jagmohan Raju in Hardcover for the low price of 26.98. Find this product in Business & Economics > Marketing - General, Sales & Selling - Management.

  • Smart Pricing : How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability (Hardcover)

    Walmart

    Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability

    $27.66

    +Description

    In "Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, " Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. "Smart Pricing" introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. " ""Smart Pricing" goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to "win."

  • Smart Pricing : How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability (Hardcover)
    $33.12

    $0.66 Cashback

    +Description

    In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.

  • Smart Pricing : How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability (Hardcover)

    CdsBooksDvds.com
    OneCartĀ®

    What is a OneCartĀ® Store?

    This means you are purchasing this item by using our convenient OneCart, which allows you to purchase items from different stores using just one checkout process. Shopping made simple!

    Smart Pricing: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability by Raju, Jagmohan/ Zhang, Z. John [Hardcover]

    $34.54

    $1.73 Cashback

    +Description

    In this work, Wharton professors and renowned pricing experts Jagmohan Raju and John Zhang offer a powerful alternative to traditional pricing models. The authors focus on a new set of influencers in pricing strategy: consumer psychology, economics, and marketing. *Author: Raju, Jagmohan/ Zhang, Z. John *Binding Type: Hardcover *Number of Pages: 212 *Publication Date: 2010/04/05 *Language: English *Dimensions: 9.25 x 6.25 x 0.75 inches

 

Featured Stores

Product Information

Product Information

Smart Pricing : How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability (Hardcover)

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices.

Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets.

Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.