Smart Pricing : How Google Priceline and Leading Businesses Use Pricing Innovation for Profitability (Hardcover)

Smart Pricing : How Google Priceline and Leading Businesses Use Pricing Innovation for Profitability (Hardcover)

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Item  9780131494183

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets ...
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From Walmart :
Smart Pricing : How Google Priceline and Leading Businesses Use Pricing Innovation for Profitability (Hardcover)
In "Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, " Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. "Smart Pricing" introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. " ""Smart Pricing" goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to "win."
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From Books A Million :
Smart Pricing : How Google Priceline and Leading Businesses Use Pricing Innovation for Profitability (Hardcover)
Buy Smart Pricing by Jagmohan Raju in Hardcover for the low price of 26.98. Find this product in Business & Economics > Marketing - General, Sales & Selling - Management.
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From BMV by SHOP.COM Marketplace :
Smart Pricing : How Google Priceline and Leading Businesses Use Pricing Innovation for Profitability (Hardcover)
In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices. Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets. Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.
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Smart Pricing : How Google Priceline and Leading Businesses Use Pricing Innovation for Profitability (Hardcover)
*Author: Raju, Jagmohan/ Zhang, Z. John *Subtitle: How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability *Publication Date: 2010/03/26 *Number of Pages: 212 *Binding Type: Hardcover *Language: English *Depth: 1.00 *Width: 6.50 *Height: 10.00
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Product Info

In Smart Pricing: How Google, Priceline and Leading Businesses Use Pricing Innovation for Profitability, Wharton professors and renowned pricing experts Jagmohan Raju and Z. John Zhang draw on examples from high tech to low tech, from consumer markets to business markets, and from U.S. to abroad, to tell the stories of how innovative pricing strategies can help companies create and capture value as well as customers. They teach the pricing principles behind those innovative ideas and practices.

Smart Pricing introduces many innovative approaches to pricing, as well as the research and insights that went into their creation. Filled with illustrative examples from the business world, readers will learn about restaurants where customers set the price, how Google and other high-tech firms have used pricing to remake whole industries, how executives in China successfully start and fight price wars to conquer new markets.

Smart Pricing goes well beyond familiar approaches like cost-plus, buyer-based pricing, or competition-based pricing, and puts a wide variety of pricing mechanisms at your disposal. This book helps you understand them, choose them, and use them to win.


Smart Pricing : How Google, Priceline, and Leading Businesses Use Pricing Innovation for Profitability (Hardcover)
General
ISBN

9780131494183

Fiction/Non-Fiction

Non-Fiction

Publisher

Ft Pr

Pages

212

List Price

$44.99

Author

Raju, Jagmohan

Zhang, Z. John

Publication Date

03/26/2010

Release Status

In Print

Format

Hardcover

Language

English

Measurements

Height: 10 Inches (US)

Width: 6.5 Inches (US)

Thickness: 1 Inches (US)

Unit Weight: 0.95 Pounds (US)

Edition Number

1

 
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