Sony a (alpha) DSLR-A200W - digital camera

Set your creativity free. The Sony a (alpha) DSLR-A200 camera is poised to welcome you into the exciting world of DSLR performance. A DT 18-70mm and a 75-300mm lenses are included here, as well as superb 10.2-megapixel imaging, high-sensitivity shooting, and Super SteadyShot in-camera image stabilization that reduces blur with a brilliant array of Sony, Carl Zeiss and Minolta a-mount lenses. It's also fast, lightweight and incredibly easy to operate, with a large 2.7" LCD screen, simple Function Guide menu display and Creative Style settings to fine-tune camera performance. The powerful Bionz processing engine is also included to increase response time.

Superb image quality gives you great DSLR shots right from the start, with a large APS-size CCD imager developed by Sony to expand dynamic range, minimize noise more effectively and provide greater detail for making big prints or cropping in tight on your subject.

Broad sensitivity range from ISO 100 to ISO 3200 enables the ± (alpha) DSLR-A200 to capture beautiful color images even in very dim light - with High ISO Noise Reduction technology that reduces picture noise artifacts at high-sensitivity ISO 1600 and ISO 3200 settings by eliminating noise from RAW data after analog-to-digital conversion.

A high-performance sensor detects vibrations and the image stabilization system automatically compensates. Because image stabilization is built into the ± (alpha) DSLR-A200, every lens benefits - and with an advantage of from 2.5 to 3.5 stops, you can shoot effectively at higher shutter speeds even in very low light with minimum blur from shaky hands or fast-moving subjects.

The "brain" of the ± (Alpha) DSLR-A200 is the advanced Sony Bionz Image Processor, using hardware-based Large Scale Integrated (LSI) circuitry to enhance images with rich tonal reproduction, improved white balance and exposure control, and expanded D-Range Optimizer capabilities. With 2-channel data transfer from CCD to processor, your camera can also respond faster.

To improve results with backlit subjects and recover details hidden in shadows or lost in glare, the ± (alpha) DSLR-A200 provides Dynamic Range Optimizer at two levels: Normal DRO, to improve detail using standard gamma curves for fast shot-to-shot response time, or Advanced DRO, to adjust dynamic range area-by-area for the greatest precision.

Changing lenses in a DSLR can allow dust to enter the camera - so to keep the CCD imager cleaner for better pictures, the ± (alpha) DSLR-A200 utilizes both static-free anti-dust coating on the CCD filter and anti-dust vibration that automatically shakes the CCD to dislodge dust each time the camera is shut off.

In Auto or some scene selection modes, the camera flash automatically pops up and fires when needed to help you shoot more effectively. Flash is cancelled in Landscape, Sport or Sunset modes and in "Flash Off" position on the Exposure Mode dial.

Eye-Start Autofocus System begins precision autofocus adjustments the moment you raise the camera to your eye - so unlike some DSLR cameras that don't start focusing until the shutter button is half-pressed, the Sony ± (alpha) DSLR-A200 never slows down your ability to catch fast action.

A fast focus motor and improved focus control help bring images into sharp definition more quickly, with predictive focus control that automatically calculates the position of a fast-moving subject.

A 40-segment honeycomb sensing system provides multi-pattern measuring for superior exposure control accuracy - and you can also select center-weighted or spot metering modes. You'll also have 6 preset White Balance control settings and RGB Histogram display to check color balance.

Along with auto exposure, the ± (alpha) DSLR-A200 gives you scene selection modes to optimize camera performance for Portrait, Landscape, Macro, Sports, Sunset and Night Portrait/Night View situations.

To express your creativity and personal taste, you can adjust contrast, saturation and sharpness settings for any of 8 finishing styles - including Standard, Vivid, Portrait, Landscape, Night View, Sunset, B & W and Adobe RGB modes.

A large built-in screen with anti-reflective coating makes it easy to read camera setup menus even in bright sunlight and improves image quality when you check your shots.

To quickly review your photos, the ± (alpha) DSLR-A200 can display 4, 9 or 25-frame index views - or present automatic slide shows with fade-in/fade-out effect.

The ± (alpha) DSLR-A200 can also create high-resolution thumbnail images for viewing on a Sony BRAVIA HDTV in optimized PhotoTV HD mode, with image format adjustable for standard 3:2 or widescreen 16:9 display.

On-screen menus are intuitive and easy to use - and a simple Camera Function Display can be activated and operated with one hand using the Fn (Function) button and controller button to adjust Flash mode, Autofocus mode, White Balance, Metering mode, AF area and D-Range Optimizer.

To capture action more effectively, the ± (alpha) DSLR-A200 offers continuous JPEG shooting up to the limit of your flash memory card - plus RAW Burst Mode (up to 6 shots) with intelligent buffer management to allow more shots to be captured without waiting for the buffer to clear.

You can take up to 750 shots on a fully charged NP-FM500H InfoLITHIUM battery - and you'll be able to see about how much power remains in percentage increments, so you can keep shooting in confidence.

For conveniently storing and sharing your images, the ± (alpha) DSLR-A200 accepts CompactFlash Type I/II media and Memory Stick PRO Duo media via an optional adaptor.

The Sony ± (alpha) system gives you everything you need to expand your creativity in DSLR photography: precision Sony DT zoom lenses and specialty lenses, Sony "G" Series lenses with advanced motorized autofocusing, amazingly bright Carl Zeiss T coated lenses, professional-quality flash units, and over 16 million Minolta a-mount lenses sold worldwide.