What is it: A duo of Tarina's pressed eye shadows. Each formula is designed to deliver the absolute highest intensity pigment payoff. Who is it for: Women of all ages. Why is it different: These hyper-pigmented shadows produce rich, bold, show-stopping color. The velvety texture gives them a luxurious look and feel, and allows them to be used dry for a blended, smoky look, or wet for a more intense dramatic look. How do I use it: Instead of swiping, pat the brush in the shadow, then gently pat the product onto your eyelids. For a more dramatic effect, you can layer the colors or wet the brush. Each shadow also works as a dry liner--just use a liner brush to apply. From Tarina Tarantino.