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The Do-It-Yourself Lobotomy

The Do-It-Yourself Lobotomy

by Tom Monahan (Author)

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An Adweek Book
Master the techniques that top companies use to spark creativity
In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of...
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Information Overview
Format

Hardcover

ISBN

9780471417422

Publisher

John Wiley & Sons Inc

Publication Date

03/01/2002

Fiction/Non-Fiction

Non-Fiction

Release Status

In Print

Language

English

Edition

Illustrated

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The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking
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The Do-It-Yourself Lobotomy: Open Your Mind to Greater Creative Thinking (Books)
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Product Details

The Do-It-Yourself Lobotomy

Overview
Publisher's Notes
An Adweek Book


Master the techniques that top companies use to spark creativity


In today's business environment, gaining the competitive edge through creative and original thinking is a crucial component of brand strategy. Creative leader of advertising Tom Monahan offers a fresh look at the subject, providing hard and fast methods for freeing the mind and inspiring active creativity in oneself and others. His 180-degree Thinking(TM), 100 MPH Method, and other techniques he employs in his creative consulting practice are easy-to-use strategies for unleashing new ideas and facilitating creative product development, advertising, and marketing plans. This book has the added benefit of Monahan's experience of using these methods at A-list client companies.

Full Details
Author

Tom Monahan

Format

Hardcover

ISBN

9780471417422

List Price

$44.95

Publisher

John Wiley & Sons Inc

Publication Date

03/01/2002

Fiction/Non-Fiction

Non-Fiction

Release Status

In Print

Language

English

Edition

Illustrated

Pages

266

Measurements

Weight: 1.1 Pounds

Height: 8.25 Inches

Length: 6.25 Inches

Thickness: 1.25 Inches


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