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The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments

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by Bloom, Robert H. - Hardcover (Greenleaf Book Group Llc; Sep 1, 2010)
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The New Experts: Win Today's Newly Empowered Customers at Their 4 Decisive Moments
The New Experts Delivers a Practical Strategy for Recruiting & Retaining Today's Seller-Agnostic Customers. Who are these "new experts"? A generation of ruthless customers empowered by three lethal weapons: instant access to information, immense choice, and real-time price comparison. This visionary book by Robert Bloom, a veteran CEO and respected authority on business strategy, tells readers: how to win customers who no longer care where they buy. It explains how to give customers what they want when it matters most to themat their 4 Decisive Moments during the purchase progression: - Now-or-Never Moment - Make-or-Break Moment - Keep-or-Lose Moment - Highly profitable Multiplier Moment Influential business leaders of businesses of every size and type in Europe, Australia, and the United States are recommending The New Expert.
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