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The Secret of Chanel No. 5

The author of the best-seller The Widow Clicquot returns with a captivating history of the world’s most famous, seductive and best-selling perfume. 50,000 first printing.

The unauthorized biography of the world's most famous, seductive, and successful perfume

With its rich golden hue, art deco?inspired bottle, and timeless, musky scent, Chanel No. 5 is the world's bestselling perfume. Reverently known among industry insiders as le monstre?the monster?it is arguably the most coveted consumer luxury product of the twentieth and twenty-first centuries. Yet how did this pioneering celebrity fragrance, introduced in the early 1920s, eventually take on a life of its own, becoming a cultural monument celebrated by millions of devoted consumers?

The Secret of Chanel No. 5 is Tilar J. Mazzeo's far-ranging and fascinating search beyond the stuff of legend to uncover the full story of No. 5's creation, iconic status, and extraordinary success. Mazzeo goes back through time and deep into the life of Coco Chanel, the brilliant, controversial, and steel-willed businesswoman at the heart of the fragrance. She takes readers to the rose plantations and celebrated jasmine fields where the perfume begins and then to the laboratories and boardrooms where scent and sex are forever intertwined. And she travels to the heart of the Chanel empire: 31 Rue Cambon, Coco Chanel's flagship boutique, where six decades ago American GIs stormed the counters to possess the magical elixir that captured the luxury and romance of Paris for their girls back home.

A blend of evocative history and thoughtful research, here is a glittering account of where art and sensuality mingle with dazzling entrepreneurship and desire: Chanel No. 5.

A history of the world's most famous, seductive, and best-selling perfume describes its origins as a scent recreated from a perfume originally intended for a Romanov dynasty celebration in 1914 and its subsequent worldwide success.

General

9780061791017

Non-Fiction

HarperCollins

281

$25.99

Mazzeo, Tilar J.

11/09/2010

In Print

Hardcover

English

Height: 9 Inches (US) Width: 6 Inches (US) Thickness: 0.75 Inches (US) Unit Weight: 1 Pounds (US)

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