Delivers up to 40 times more active vitamin C to the skin than when taken orally
Promotes the synthesis of new, age-defying collagen
Restores cell integrity
Vitashield Vitamin C Intensive Treatment
What Makes This Product Unique? Simply rubbing the contents of a vitamin C capsule on your face would not work, and could possibly irritate the skin. Many over-the-counter skin care products use vitamin C as a preservative, but for it to have a noticeable effect on your skin; it must be present in concentrations of 10%.
VitaShieldTM Vitamin C Intensive Face Treatment contains 10% vitamin C, the highest concentration in any product we've seen to date.
More importantly, protecting the integrity of the vitamin C in the product presents many challenges. Vitamin C quickly oxidizes and loses its potency and effectiveness when exposed to water, air, sunlight and many ingredients
VitaShieldTM Vitamin C Intensive Face Treatment represents a breakthrough in skin care product technology. This technology allows the vitamin C to remain in a non-aqueous suspension protected from all of the elements that attack and destroy the vitamin's integrity and effectiveness.
L-ascorbic acid is further enhanced by the addition of zinc sulfate, which helps neutralize free radical damage, reduce inflammation and promote wound healing. Zinc sulfate, when topically applied, has been shown to penetrate skin. The body does not synthesize zinc and it must, therefore, be topically applied. The body's supply of zinc is also depleted by increased calcium intake and by intense perspiration. Various diseases, including roughened skin and impaired wound healing have been reported in mild zinc deficiency cases.
No waxes, petrolatum, alcohol or other skin clogging and irritating ingredients are used in this unique product.
The result is a product that provides a silky luxurious shield literally bathing your skin with the most effective form (L-ascorbic acid) and concentration of vitamin C to stimulate the growth of new collagen and ultimately, the reduction of wrinkles.
by Mary EllenC
All it takes is one small pump to cover the face. I use it at night, and in the morning my face is so smooth and soft I just want to keep touching it. I have used the entire VitaShield line and just can't tear myself away from it to try anything else. I would be very unhappy if the product was discontinued. All of the VitaShield products leave my skin with the same amazing feel. What a health boost for your skin! My makeup glides on so well after using the intense moisturizer that it makes a big difference. Couldn't be more pleased.
The Vitashield product line is amazing. I love that it fights free radical cell damage along with helping with collagen. My skin never felt so good and nourished
by Veng ChengY
My skin always feels very different and more even the next day after applying this.
Cyclomethicone-A widely used silicone in hair and skin conditioners.
L-Ascorbic Acid-Common form of Vitamin C. It is considered a potent antioxidant and anti-inflammatory.
Octyl Isonanonanoate- A compound formed from an alcohol and an acid by elimination of water, as ethyl acetate.
Octyl Palmitate-Widely used as an emollient in makeup, cold creams, lipsticks, and shaving creams. The CIR Expert Panel concludes that this ingredient is safe for use in cosmetic products.
Isopropyl Palmitate-Widely used binder, skin-conditioning ingredient and emollient.
Zinc Sulfate-The reaction of sulfuric acid with zinc. Mild crystalline zinc salt used in shaving creams, eye lotions, astringents, styptics, and in gargle spray, skin tonic, and after-shave lotion.
Ginkgo Biloba Extract-Tree with leaves having
Green Tea Extract-Many independent studies reveal that the topical application of green tea extract provides broad-spectrum protection against skin aging. These published studies indicate that people can derive significant benefit from green tea extract applied topically on a consistent basis.
Heather Extract-An extract of Calluna vulgaris, also called Ling Extract.
Ginseng Extract-Root of the ginseng plant grown in
Horsetail Extract-Horsetail is rich in minerals the body uses to rebuild injured tissue. The herb helps eliminate excess oil from skin and hair.
Fragrance-Any natural or synthetic substance or substances used solely to impart an odor to a cosmetic product.
Silica-Minerals used in cosmetics as an absorbent powder and thickening agent.
Propylparabenà It is used as preservative and the total amount of Parahydroxybenzoic acid ester should be less than 1.0% (w/w).
In the News:
A New Weapon to Combat Aging Skin
A recent symposium conducted by the National Institute of Diabetes, Digestive and Kidney Diseases concluded "Vitamin C has multiple
The role of vitamin C goes far beyond these early important discoveries. Medical and nutritional research now suggests that vitamin C is also potentially important for the prevention of certain forms of heart disease, cancer, and allergic disorders, and is a possible treatment for viral infections including the
By now, it is well understood that vitamin C is an antioxidant and free radical scavenger. Free radicals are highly reactive molecules, which are released by biochemical reactions caused by normal cellular processes as well as exposure to the sun, the environment, exercise, and thousands of other activities. It is impossible to prevent the release of free radicals but free radical scavengers like vitamin C are critical for the control of these "loose cannons." Since there is a direct link between free radicals and the aging process, the control of free radicals is essential to delay the effects of aging. The ascorbate version of vitamin C works directly in the cytoplasmic fluid of the cell, and interacts with vitamin E and other fat-soluble antioxidants which are in the lipid rich areas of the cell. Together, they bind with free radicals before they have a chance to damage or undermine the tissue.3
Although the association between vitamins and good health has been established since the 1970's, vitamins were not widely used in cosmetics for several reasons. It was generally believed that vitamins could not penetrate the surface of the skin, and mostly because the metabolism of the skin was not fully known. Additionally, the notion of "therapeutic cosmetics" was generally not perceived as an interest in the market. There was no association between health and beauty. Cosmetics were used to "cover-up" imperfections and aging. Additives like vitamins soon became popular for the "label value" as opposed to any real understanding of the actual value of the vitamin. Consequently, it became
As understanding skin and hair expanded, biology, not just chemistry, began playing a role in formulations, and topically applied vitamins as bioactive materials increased considerably. One such example of these advances is the use of "pro-vitamin" formulations in shampoo and conditioners, making a real advance in hair care. The results of both laboratory and clinical studies indicated a very useful role of topical vitamins in
As the benefits and importance of vitamin C became more and more obvious, certain characteristics of the body's use of vitamin C also came to light. The %DV (percentage of Daily Values) for Vitamin C varies between 30 to 100 milligrams a day for adult smokers.6 What is ironic is that the %DV is based on the fact that this dosage creates a pool of ascorbic acid in the body large enough to protect from scurvy for 30 to 45 days. What the %DV fails to recognize is the need of the body's systems and cellular level functions for peak performance and that decreased levels cause a slow-down of those functions. As we age we also show poor absorption and retention of many nutrients, including vitamin C and other water-soluble vitamins.
Today it is widely accepted that vitamin C plays four key roles in the skin:
1) As an antioxidant vitamin C (L ascorbic acid; or when ionized, ascorbate), and especially when enhanced by potentiators such as bioflavonoids, is a powerful free radical scavenger, seeking out and binding to potentially dangerous errant molecules created by the sun, the environment, make-up, smoking, exercise or normal everyday chemical reactions in the body. It is believed to help minimize the impact of everyday environmental damage.
2) Vitamin C in the ascorbyl form has been tested extensively and is reported in the Journal of the American Academy of Dermatology (January 1996) to inhibit the production of melanin even in the presence of tyrosine7. Studies show that the skin's vitamin C level can be severely depleted after UVA/UVB exposure, leaving one at risk for poorer healing and light induced damage. These studies all substantiate prophylactic topical vitamin C application. Vitamin C protects the skin from ultraviolet B damage as measured by erythema (the development of redness). Further studies showed that vitamin C also disrupts the production of collagenase and hyaluronidase, two tissue-remodeling enzymes. These enzymes separate the long chains of glycosaminoglycan (often called inter-cellular cement) and then digest collagen. The actions of these enzymes are necessary and during most of our lives remain in balance with the production of collagen and extra-cellular matrix material. However, as we age the balance begins to shift and the action of these two enzymes causes a collapse of support structure, some of which shows up as visible signs of aging. Additionally, increases in the damage caused by these two enzymes makes tissue susceptible to diseases such as cancer, arthritis, infections and other diseases.8
3). In the ascorbate form, research done by Merck Laboratories demonstrates that special forms of vitamin C act as collagen type III production boosters. Equally important, it appears to strengthen collagen strands, making them more resilient.9 Further studies concluded that mineral ascorbate appeared to be absorbed better and last longer in the tissues than normal vitamin C .10 A recent study conducted at the Duke University Medical Center, and published in the Proceeding of the National Academy of Sciences, demonstrates that the strength of collagen can be dramatically increased by high doses of vitamin C. Further studies in which vitamin C was added to cultured human fibroblasts found that collagen synthesis was increased by eight-fold. Such increases of collagen formation improves the strength of the network.11
1 Kutsky, Roman J. 1973, Handbook of Vitamins and Hormones.
2 Subar A, Block G,1990,
"Use of vitamin and mineral supplements."
3 Bland, Jeffrey, 1995. Vitamin C: The Future is Now,
4 Levine, M. New concepts in the biology and biochemistry of ascorbic acid.
5 Gardner, J. 1996, "Use of Oxygen in Antiaging Therapies," Unpublished research.
6 Food and Nutrition Board, RDA Re
7 Kameyama, K. et al "Inhibitory effect of magnesium L-ascorbyl-2-phosphonate (VC-PMG) on melanogenesis in vitro and in vivo." Clinical and, laboratory, studies, Journal of the American Academy of Dermatology, January 1996.
8 Cameron, Ewan and Pauling, Linus, 1979, Cancer and Vitamin C. The Linus Pauling Institute.
9 Merck Laboratories, Efficacy Studies with ASC III.
10 Bush, MJ, Verlangieri, AJ.1987: "An acute study of the relative gastro-intestinal absorption of a novel form of calcium ascorbate." Research Communications in Chemical Pathology and Pharmacology: 57: 137-140.
11 Murad, S et al, "Regulation of collagen synthesis by ascorbic acid." 1998, Proceedings of the
Frequently Asked Questions:
· Why does my
· Why has my skin lost its healthy glow? Blood vessels constrict
· What causes loss of elasticity? Slowed collagen(steel of the skin) production that binds skin cells together
· What about wrinkles, lines and furrows? Slowed collagen (steel of the skin) production that binds skin cells together
· Why is my skin so dry? Epidermis thins, sebaceous glands produce less oil due to hormonal changes.
· What are these dark and light patches on my skin? Melanocytes
· Why does my skin feel so thin? Fat is redistributed in subcutaneous layer
· What can I do about all of the above? All biological systems depend on antioxidants such as vitamin C, A and E, beta -carotene and selenium for protection against free radical damage, which has been shown to be one of the major causes of aging. However only a small amount of theses nutrients taken orally get into the skin because they are distributed throughout the entire body. Vitamin C is a particularly important nutrient for the skin as it stimulates the growth of new collagen without the degradation of pre-existing collagen. It also protects the skin from UV and free radical damage.