Website Optimization : An Hour a Day (Paperback)

Website Optimization : An Hour a Day (Paperback)
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Step-by-step instructions for executing a website testing and optimization planWebsite optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book d...
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    Website Optimization : An Hour a Day (Paperback)

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    Website Optimization

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    Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits. Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process Guides you through important optimization areas such as optimizing text and images Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.

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    Website Optimization an Hour a Day by Page, Rich [Paperback]

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    +Description

    Step-by-step instructions for executing a website testing and optimization plan Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits.Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimizeWalks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out processGuides you through important optimization areas such as optimizing text and imagesAddresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and moreIncludes a companion website that features expanded examples, additional resources, tool reviews, and other related information Full of interesting case studies and helpful examples drawn from the author's own experience, "Website Optimization: An Hour a Day" is the complete solution for anyone who wants to get the best possible results from their web page. *Author: Page, Rich *Binding Type: Paperback *Number of Pages: 334 *Publication Date: 2012/05/08 *Language: English *Dimensions: 9.19 x 7.40 x 0.79 inches

 

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  • Best Value

    BMV by SHOP.COM Marketplace

    Website Optimization

    $21.14

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  • CdsBooksDvds.com
    OneCart®

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    This means you are purchasing this item by using our convenient OneCart, which allows you to purchase items from different stores using just one checkout process. Shopping made simple!

    Website Optimization an Hour a Day by Page, Rich [Paperback]

    $26.49

    $1.32 Cashback

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Website Optimization : An Hour a Day (Paperback)

Step-by-step instructions for executing a website testing and optimization plan

Website optimization is can be an overwhelming endeavor due to the fact that it encompasses so many strategic and technical issues. However, this hands-on, task-based book demystifies this potentially intimidating topic by offering smart, practical, and tested instructions for developing, implementing, managing, and tracking website optimization efforts. After you learn how to establish an optimization framework, you then dive into learning how to develop a plan, test appropriately and accurately, interpret the results, and optimize in order to maximize conversion rates and improve profits.

  • Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, researching visitors and their onsite behavior, and crafting a plan for what to test and optimize
  • Walks you through testing and optimizing specific web pages including the homepage, entry and exit pages, product and pricing pages, as well as the shopping cart and check-out process
  • Guides you through important optimization areas such as optimizing text and images
  • Addresses advanced topics including paid search optimization, Facebook fan page optimization, rich media, and more
  • Includes a companion website that features expanded examples, additional resources, tool reviews, and other related information

Full of interesting case studies and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their web page.