Will Work for Shoes: The Business Behind Red Carpet Product Placement
Get huge, powerful, cheap exposure for your brand by harnessing the star power of celebrities. If you want your product to be a household name, look no further than the so-called Rich and Famous, who, as Susan Ashbrook shows in this practical, star-studded guide, wield potent influence over the buying public. Through colorful stories straight from the red carpet, hard-won lessons taken from years in the industry, and interviews with the top names in celebrity marketing, Ashbrook shows you how to - get your product on the body or in the hands of a celebrity - connect with stylists, publicists, and other handlers who have access to the star - avoid awkward product celebrity match-ups and find the perfect person for your brand - execute a celebrity marketing campaign for next to nothing - get valuable loaned product back from sticky-fingered stars - prepare for the attention and increased demand when you have a celebrity hit
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