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Writing for the Fashion Business

Writing for the Fashion Business

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Writing for the Fashion Business is an exciting and engaging textbook that presents effective writing techniques geared specifically for the fashion industry. This text fills the gap between general writing classes and upper-level fashion courses that ...
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From BMV by SHOP.COM Marketplace :
Writing for the Fashion Business
Writing for the Fashion Business
Item 9781563674396
Writing for the Fashion Business is an exciting and engaging textbook that presents effective writing techniques geared specifically for the fashion industry. This text fills the gap between general writing classes and upper-level fashion courses that address writing for specific sectors of the fashion business, such as merchandising or promotion. Real-world examples, case studies, and industry profiles provide models of the challenges of writing for the fashion industry and discuss issues of form and content. Students have ample opportunity to practice writing and critical thinking skills as they complete the portfolio exercises within each chapter and respond to the questions at the end of each case study. Chapter summaries and lists of key terms help them retain chapter content.
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Writing for the Fashion Business
Writing for the Fashion Business by Swanson, Kristen K./ Everett, Judith C. [Paperback]
Item UBM9781563674396
'Writing for Fashion' introduces writing techniques in a wide range of areas within the field. Bridging the gap between core writing classes, which focus on general writing techniques, and higher-level fashion courses concentrating on merchandising and promotion, the book covers the different types of writing required in the industry. *Author: Swanson, Kristen K./ Everett, Judith C. *Binding Type: Paperback *Number of Pages: 604 *Publication Date: 2008/04/01 *Language: English *Dimensions: 8.90 x 7.17 x 1.28 inches
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Product Info
Writing for the Fashion Business is an exciting and engaging textbook that presents effective writing techniques geared specifically for the fashion industry. This text fills the gap between general writing classes and upper-level fashion courses that address writing for specific sectors of the fashion business, such as merchandising or promotion. Real-world examples, case studies, and industry profiles provide models of the challenges of writing for the fashion industry and discuss issues of form and content. Students have ample opportunity to practice writing and critical thinking skills as they complete the portfolio exercises within each chapter and respond to the questions at the end of each case study. Chapter summaries and lists of key terms help them retain chapter content.

Writing for the Fashion Business
General
ISBN

9781563674396

Fiction/Non-Fiction

Non-Fiction

Publisher

Fairchild Books

Pages

624

List Price

$105.00

Author

Everett, Judith

Swanson, Kristen

Publication Date

03/25/2008

Release Status

In Print

Format

Paperback

Language

English

Measurements

Height: 8.75 Inches (US)

Width: 7 Inches (US)

Thickness: 1.5 Inches (US)

Unit Weight: 2.1 Pounds (US)

 
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