SHOP•COM FINDS THAT SIBLING RIVARLY TAKES ON A WHOLE NEW MEANING DURING MOTHER’S DAY...

Survey States That Moms Do Play Favorites, But Thoughtful Gifts Can Change That Ranking

MONTEREY, CALIFORNIA, MONDAY, APRIL 14, 2008 — According to a recent Omnibus survey conducted on behalf of SHOP•COM, a majority of American moms (64%) report that they secretly have a favorite child. And a quarter of moms mention that the right Mother’s Day gift can change that perception, bringing a whole new meaning to sibling rivalry.

This year, SHOP•COM, the destination comparison shopping engine that merchandises to women and leverages the multi-merchant features of its patented OneCart® technology, can help identify the perfect gift for Mom to help consumers raise their sibling status. Whether she is a tech wizard, cooking aficionado or an avid gardener, SHOP•COM has something for everyone.

“We know moms and every mom is unique” says Mondy Beller of SHOP•COM. “Some moms really enjoy tech-related gifts, while the tried-and-true flowers and candy still work their charm for others. The great thing about using SHOP•COM’s comparison shopping engine is that you can search and review gifts by category and price range to ensure Mom gets exactly what she wants.”

Fifty-eight percent of moms named a tech gadget they would like, with flat screen televisions being the most desired items.

Other tech gadgets moms are interested in include:
• Digital camera:
• Computer:
• Cell phone:
• GPS unit:
• iPod or mp3 player:

Other wished for gifts include a spa day, gourmet cooking classes, craft lessons, diamonds, a new car and a night at the opera. These can be a bit pricey, but SHOP•COM offers a variety of spa gifts, cooking gadgets, crafting supplies, car accessories and shiny diamonds to please any mom and fit any gift-giver’s budget.

In terms of celebrity, most moms see themselves as harried Jane Kaczmarek from “Malcolm in the Middle”. Her character’s personality reflects the busy lifestyle many moms have these day. Therefore, instead of a flat screen, a soothing gift combined with some quality “me” time can also be a much appreciated gesture. Runners up included: June Cleaver from “Leave it to Beaver” and Florence Henderson from the “Brady Bunch.”

This Mother’s Day, think about what your mom would benefit from, and visit SHOP•COM for gift suggestions and tips to making your mom happier than ever. Not only will she love the gift you select, you may even solidify your status as her favorite child.